The fleet command center
built like a CFO thinks.
Most fleets bleed 12–18% to deadhead, idle, and missed PMs without knowing it. Prime Truck connects to your ELD, fuel cards, and accounting — then quantifies the leak in dollars, daily.
One stack. Every integration your fleet already runs on.
Product
One platform. Every leak, on one screen.
Stop juggling Samsara, QuickBooks, and a spreadsheet. Prime Truck pulls from every system you already use and turns it into actionable dollars.
The Fleet Health Score
132 KPIs weighted across 10 domains into one number from 0–100. Your fleet's credit score, updated nightly.
Deadhead intel
Down to the dispatcher. We tell you which lanes leak, which trucks recover.
Idle dollars
Convert engine-on-wheels-stopped events into fuel dollars wasted, per truck.
Fuel & MPG
Comdata, EFS, WEX — provider-neutral. MPG by truck, by lane, by week.
PM compliance
Predictive PM with cost-per-mile. Stop emergency tow bills before they happen.
Cash flow runway
Plaid auto-ingest + 13-week rolling forecast. Know your DSO and your bank balance in the same view.
P&L by segment
Company, owner-op, lease, and brokered — split by margin, not lumped.
Lane recovery
Quantify the bad lanes. Match outbound to inbound. Stop running empty.
DOT-ready exports
HOS, DVIR, IFTA, drug & alcohol — every audit, one click.
Unit economics
Break-even RPM and payback months per asset class. Buy decisions on data.
How it works
Three steps from opaque to obvious.
Connect
Plug in your ELD, fuel cards, accounting, and bank in one screen. OAuth for QuickBooks, Samsara, Motive, Plaid. CSV for everything else.
Analyze
We compute 132 KPIs and a Fleet Health Score the moment your data lands. The first dashboard is ready before your coffee gets cold.
Act
Daily alerts surface the leaks worth fixing — by dollars saved, not by alphabetical order. Your team gets a punch list, not a feed.
Honest comparison
How we stack up against Datatruck.
Datatruck pioneered the category. We took the same idea and rebuilt it for owners who care about the dollars under every metric, not just the metric.
132 canonical KPIs
Every number that matters,
defined the same way every time.
We catalogued the 132 KPIs the trucking industry actually uses — then wrote them down. One definition. One formula. One unit. No more arguing over whose deadhead number is right.
Our values
What we believe — stamped on every screen.
These aren't aspirations. They're the constraints we hold every product decision against.
Dollars over dashboards.
We don't show you charts. We show you the number that, if it moved, would move your bank balance. Everything else is decoration.
One source of truth.
132 KPI definitions, one shared canon. When ops and finance argue about deadhead, the spec is already settled.
Boring infrastructure, bright UI.
PostgreSQL, FastAPI, Next.js. Open API. Open exports. We won't lock you in — the data was always yours.
Built by operators.
We've run trucks. We know which spreadsheet column never matched the ELD. Every screen exists because we needed it.
From real operators
Built by operators. Loved by operators.
“We found $34,000 a month of deadhead leakage we had no idea was happening. The dispatcher quality screen alone paid for the platform in three weeks.”
“QuickBooks + Samsara + the bank in one screen. I closed the month in two days instead of two weeks. That's not an upgrade — that's a different job.”
“We replaced four spreadsheets and a Trello board with this. The Fleet Health Score is the only number our weekly leadership meeting cares about now.”
Pricing
Pay per truck. Cancel any month.
The math: if Prime Truck saves you less than $30 per truck per month, we don't deserve to be here. Most fleets find 10× that in the first quarter.
- All 132 KPIs
- Fleet Health Score
- Samsara + Motive ELD
- QuickBooks + Plaid + 1 fuel card
- DOT compliance exports
- Email + chat support
- Everything in Owner
- Unlimited fuel-card providers
- Multi-entity accounting splits
- Custom alerts & report builder
- API + webhooks
- Dedicated onboarding manager
- Everything in Operator
- SSO + custom roles
- Private cloud option
- GDPR & SOC2 program
- 99.9% uptime SLA
- Quarterly business review
Questions
The honest answers.
Most fleets are live in under 20 minutes. OAuth into Samsara/Motive, OAuth into QuickBooks, link your bank with Plaid, drop a CSV of trucks and drivers. We import 90 days of history automatically.
No. Everything you put in, you can export — JSON, CSV, the full Postgres schema. We won't ransom your data. We also offer a self-hosted plan on the Enterprise tier.
We share the philosophy — fleet ops belongs in one place. Where we differ: composite Fleet Health Score (theirs is per-KPI), 132 standardized definitions (theirs is a curated subset), full P&L by ownership segment, Plaid bank ingest, and an actual API. We're also half the price.
Perfect. We sync invoices and journal entries two ways. Prime Truck becomes your operations brain, QB stays your books — they talk every 10 minutes.
Row-level multi-tenancy at the database layer, JWT-scoped access, audit log on every write, GDPR Article 15/17 self-serve, and a SOC2-ready hardening posture (rate limiting, observability, Sentry). Enterprise tier ships with SSO.
Nothing automatic. We email you a week before the trial ends. If you keep going, we charge the next month per active truck. Cancel any time, no contracts.
Stop the bleed.
Find the leak this week.
30 days free. No credit card. Setup in under 20 minutes. Cancel any month.